The mobile customer journey is now perhaps the most important of interaction points with consumers and one where player expectations happen to be at their highest. For all the money spent on marketing and acquiring customers, it will be initial user experience that will determine whether the customer signs up and plays with the site in question.
Much as the headlines last week concentrated on what the UK government’s triennial review had to say – or didn’t - about the maximum stakes on FOBTs, the detail regarding the current state of efforts to bolster responsible gambling measures gave a clear indication of the direction of travel.
Speed and sports-betting are obvious correlations, particularly when it comes to in-play, but the degree to which the industry is keeping up with current trends in app design and usability is variable, according to the founder of SnapBet.
We all like to imagine what technology will look like in the future and how it will affect our lives. As a digital agency that specialises in gaming solutions, this is a particularly interesting topic for us. There are lots of ambitious ideas for gambling, such as using VR and holograms just like in sci-fi films. In this article, we’d like to take a look at what casino lobbies could look like in the next 2-3 years.
Before it got swept up in large-scale M&A activity, the payments provider Worldpay – which has accepted a £9.1bn bid from US rival Vantiv – issued a research paper in May into what it termed the 360-degree consumer.